PRIVACY POLICY

(Reviewed February 8th 2024)

Welcome to boflo.co.uk (the “Site”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit or make a purchase from the Site.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

– Cookies: Data files placed on your device or computer that often include an anonymous unique identifier.

– Log files: Track actions occurring on the Site and collect data including your IP address, browser type, ISP, referring/exit pages, and date/time stamps.

– Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, email address, and phone number. However, we do not collect or store payment method details (such as credit card numbers). All payment transactions are processed through our payment processing partners, WooCommerce Payments and Stripe. These partners may collect and store payment information in accordance with their own privacy policies. We refer to the information we collect directly from you as “Order Information.”

Additionally, when you sign up for our newsletter or opt-in to receive marketing communications, we collect your email address for the purpose of sending you email marketing messages via Omnisend. We refer to this information as “Marketing Information.”

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfil any orders placed through the Site. Additionally, we use this Order Information to communicate with you, screen our orders for potential risk or fraud, and, in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

The Device Information that we collect helps us to screen for potential risk and fraud, and more generally to improve and optimise our Site.

We use the Marketing Information to send you targeted marketing and promotional communications that we believe may be of interest to you, with your consent, through Omnisend.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:

– We use WooCommerce to power our online store. You can read more about how WooCommerce uses your Personal Information https://automattic.com/privacy/.

– We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics https://tools.google.com/dlpage/gaoptout.

– Payment processing is facilitated by WooCommerce Payments and Stripe, which handle and store your payment information according to their privacy policies.

– To better understand user behaviour and improve our website’s user experience, we use Microsoft Clarity. For more information on how Microsoft Clarity collects and uses data, please visit Microsoft’s privacy policy.

– We use Meta Pixel to measure, optimise, and build audiences for our advertising campaigns on Meta’s platfroms. For more information on how Meta uses the data collected through Meta Pixel, visit Meta’s Data Policy.

COOKIES AND TRACKING TECHNOLOGIES

We and our third-party partners use cookies and similar tracking technologies on our Site, such as cookies, web beacons, pixels, and log files, to analyse trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. This includes the use of technologies like Microsoft Clarity and Meta Pixel to understand website usage and to improve our marketing efforts.

For a detailed explanation of the cookies and tracking technologies we use, please refer to our Cookie Policy https://boflo.co.uk/cookie-policy/.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. Please contact us if you would like to exercise this right.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our

 records unless and until you ask us to delete this information.

MINORS

The Site is not intended for individuals under the age of 18.

CHANGES

We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@boflo.co.uk or by using the contact form available at https://boflo.co.uk/contact.